Conversion copywriting teaches you how to write compelling marketing copy that converts online prospects to customers. In this course we will walk you through all the basic steps of conversion copywriting. Instructor Hassan Raza begins by teaching you how to think about conversion rate optimization from a strategic prospective.
You will learn the three steps of the conversion copywriting process. You’ll learn how to borrow messages from customers, including how to define, find and research the voice of customer (VOC).
Next, we’ll go through and find what and how in you VOC, and then what to do with your VOC. Next, he takes you through how to use proven frameworks to organize messages on a page, as well as how to write a first draft for web and email copy.
Once your first draft is complete, Hassan Raza shows you how to use copywriting formulas to increase the persuasive power of your headlines.
Remember, the conversion copywriting is an ongoing practice.
- Lectures 0
- Quizzes 0
- Duration 30 days
- Skill level Beginner
- Language English
- Students 62
- Certificate No
- Assessments Self