The science behind contagious content
- Posted by digitate
- Categories Business, Coaching, Design / Branding, Digital Marketing
- Date March 25, 2023
In the world of content marketing, the term “viral” has become synonymous with success. The idea of creating a piece of content that spreads rapidly and reaches millions of people is something that marketers dream of. However, creating contagious content is not just a matter of luck. There is a science behind it, and understanding that science is the key to creating content that truly resonates with people. In this post, we will explore the science behind contagious content and provide tips on how you can create content that has the potential to go viral.
- Emotion is the key
One of the most important factors in creating contagious content is triggering an emotional response in the audience. People are more likely to share content that evokes strong emotions such as joy, anger, sadness, or surprise. Emotions are powerful motivators and can drive people to share content that they feel strongly about.
- Storytelling matters
Another important factor in creating contagious content is storytelling. Stories are a fundamental part of human communication and have been used for thousands of years to convey information and ideas. Stories have the power to connect with people on an emotional level and can make content more memorable and engaging.
- Novelty attracts attention
Novelty is another key factor in creating contagious content. People are naturally drawn to things that are new and unusual. Novelty can be achieved by taking a unique approach to a topic, presenting information in a different format, or using unexpected imagery.
- The power of social proof
Social proof is the concept that people are influenced by the actions and opinions of others. When people see others sharing content, it can create a sense of social proof that the content is worth sharing. This can lead to a cascade effect where more and more people share the content.
- Make it easy to share
Finally, making it easy to share content is essential for creating contagious content. People are more likely to share content that is easy to access and share with others. This means optimizing content for social media platforms, including share buttons, and creating content that is easily consumable on mobile devices.
Tips for Creating Contagious Content
Now that we’ve explored the science behind contagious content, here are some tips on how you can create content that has the potential to go viral:
Focus on emotion: Think about the emotional response you want to elicit in your audience and design your content to trigger that response.
Tell a story: Use storytelling techniques to create a narrative that connects with your audience on an emotional level.
Be novel: Find a unique angle or approach to your topic that will attract attention and set your content apart from the crowd.
Leverage social proof: Encourage sharing by highlighting the number of people who have already shared your content or including social proof in your messaging.
Make it easy to share: Optimize your content for social media platforms and include share buttons to make it easy for people to share your content with their networks.
In conclusion, creating contagious content is not just a matter of luck. By understanding the science behind contagious content, you can create content that resonates with your audience and has the potential to go viral. Focus on emotion, storytelling, novelty, social proof, and ease of sharing to create content that stands out and captures the attention of your target audience.
You may also like
Know Your Audience
When you know your audience, you can create marketing messages that speak directly to their needs, wants, and pain points. This helps you to establish a more meaningful connection with your audience and makes it more likely that they will engage with your brand.
Understanding your audience is an essential aspect of any digital marketing strategy. The more you know about your audience, the better you can tailor your messaging and marketing efforts to meet their needs, preferences, and interests. In this post, we’ll explore why it’s important to know your audience and how you can use this knowledge to create effective digital marketing campaigns.
Influence of social behavior
Humans are social creatures, and our behavior is often influenced by the behavior of others around us. Social influence can take many forms, including conformity, obedience, and persuasion. Social influence can be both positive and negative, and it can have a profound impact on our behavior, attitudes, and beliefs.
Social behavior refers to the way in which individuals interact with one another within a society. Social behavior can have a profound influence on individuals and the society at large. In this post, we will explore the influence of social behavior on individuals and society, and how it impacts our thoughts, feelings, and actions.
How to make people share
The first step in creating shareable content is understanding your audience. You need to know what interests them, what challenges they face, and what motivates them. Use analytics tools and social media listening tools to gain insights into your audience’s behavior, preferences, and interests. This information can help you create content that speaks directly to their needs and desires.
In this post, we’ll explore some tips and strategies for creating shareable content that people will want to share with their friends and followers.