In the world of content marketing, the term “viral” has become synonymous with success. The idea of creating a piece of content that spreads rapidly and reaches millions of people is something that marketers dream of. However, creating contagious content is not just a matter of luck. There is a science behind it, and understanding that science is the key to creating content that truly resonates with people. In this post, we will explore the science behind contagious content and provide tips on how you can create content that has the potential to go viral.
- Emotion is the key
One of the most important factors in creating contagious content is triggering an emotional response in the audience. People are more likely to share content that evokes strong emotions such as joy, anger, sadness, or surprise. Emotions are powerful motivators and can drive people to share content that they feel strongly about.
- Storytelling matters
Another important factor in creating contagious content is storytelling. Stories are a fundamental part of human communication and have been used for thousands of years to convey information and ideas. Stories have the power to connect with people on an emotional level and can make content more memorable and engaging.
- Novelty attracts attention
Novelty is another key factor in creating contagious content. People are naturally drawn to things that are new and unusual. Novelty can be achieved by taking a unique approach to a topic, presenting information in a different format, or using unexpected imagery.
- The power of social proof
Social proof is the concept that people are influenced by the actions and opinions of others. When people see others sharing content, it can create a sense of social proof that the content is worth sharing. This can lead to a cascade effect where more and more people share the content.
- Make it easy to share
Finally, making it easy to share content is essential for creating contagious content. People are more likely to share content that is easy to access and share with others. This means optimizing content for social media platforms, including share buttons, and creating content that is easily consumable on mobile devices.
Tips for Creating Contagious Content
Now that we’ve explored the science behind contagious content, here are some tips on how you can create content that has the potential to go viral:
Focus on emotion: Think about the emotional response you want to elicit in your audience and design your content to trigger that response.
Tell a story: Use storytelling techniques to create a narrative that connects with your audience on an emotional level.
Be novel: Find a unique angle or approach to your topic that will attract attention and set your content apart from the crowd.
Leverage social proof: Encourage sharing by highlighting the number of people who have already shared your content or including social proof in your messaging.
Make it easy to share: Optimize your content for social media platforms and include share buttons to make it easy for people to share your content with their networks.
In conclusion, creating contagious content is not just a matter of luck. By understanding the science behind contagious content, you can create content that resonates with your audience and has the potential to go viral. Focus on emotion, storytelling, novelty, social proof, and ease of sharing to create content that stands out and captures the attention of your target audience.