Storytelling. It seems like an activity reserved for tucking children into bed at the end of the day. Maybe that’s why this highly effective sales strategy is so deeply underutilized in the B2B marketing world. I think the thinking is …
I’m a copywriter and contrary to what you may believe, my most significant responsibility is not to write. It’s to delete. Mercilessly. It can be a deeply disconcerting experience to watch a copywriter delete your words and sometimes your ideas, …