Fundamental of Digital Marketing

Marketing Analysis

Harness the power of data to drive success

Key Takeaways

Digitate’s Marketing Analytics program combines leading-edge analytical techniques with real-world applications, empowering you to add value to your organization’s marketing and growth efforts. At the end of this six-week program, you will be able to:

• Collect and use customer-level data to lead your organization in maximizing profitability, one customer at a time
• Apply statistical tools to design new projects, create customer segments, and predict customer demand
• Make optimal pricing recommendations for decision makers in order to maximize profit
• Experiment to solve problems, secure stakeholder buy-in, and make smarter business decisions
• Apply multi-touch attribution and experimentation techniques to increase effectiveness of your marketing efforts
• Effectively navigate privacy laws and ethical pitfalls related to these new technologies and stay updated on evolving legislation